• – Gen Z: Born between 1997–2012, they are digital natives who live on social platforms, love video-first content, and value authenticity.
• – Gen Alpha: Born from 2013 onwards, they are growing up in a fully digital, AI-driven, mobile-first world.

At KIWANO, handling Gen Z and Alpha is part of our process. We understand their culture, language, and humor, and we design content strategies that connect with them through visual trends, memes, short-form videos, and storytelling that feels authentic to their world.